'300' Breaks High-Def Sales Record

Warner Home Video said it has the fastest- and highest-selling high-definition title in the market with 300. The studio said it has sold more than 250,000 copies on HD DVD and Blu-ray Disc combined since releasing it July 31. “It wasn’t that long ago we were talking about 100,000 [high-definition] units,” said Jim Noonan, SVP, worldwide strategic promotions and communications, Warner Home Entertainment Group. “Now, 250,000 is quite a progression. I think that is quite significant.”The epic 300 is based on the graphic novel by Frank Miller about 300 Spartan soldiers taking on a massive Persian army at the battle of Thermoplyae. Domestic box office sales topped $210 million.

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