Large Hadron Collider Breaks Energy Record


Reuters - The "Big Bang" experiment at CERN near Geneva scored a world record on Monday by accelerating beams to the highest energy ever achieved in a particle collider, the research center announced.

Scientists at CERN, the European Organization for Nuclear Research, said the achievement marked a major milestone on the way to tests next year which they hope will unlock secrets of the origins and make-up of the universe.

The energy of the twin beams circulated around 27-km tunnels deep underground went, at 1.18 trillion electric volts (TeV), well past the previous highest -- just under 1 TeV -- in a collider at the U.S. Fermi National Accelerator Laboratory.

The achievement in the Large Hadron Collider (LHC) came 10 days after the world's largest scientific experiment was restarted following an accident soon after its launch in September 2008.

"We are still coming to terms with just how smooth the LHC commissioning is going," said CERN Director General Rolf Heuer as the record was announced. "It is fantastic."

The beam energy now achieved in the LHC -- a vast complex of huge magnets, electronics and computers costing some $10 billion underground on the Franco-Swiss border -- leaves some way to go before the real "Big Bang" experiments can begin.

The object of these is to smash particles together at a force of some 7 TeV and create conditions one billionth of a second after the explosion 13.7 billion years ago that shaped the universe and everything in it.

Data gathered when those collisions occur will be recorded and analyzed by a network of 10,000 researchers not just at CERN at the foot of the French Jura mountains but also in some 30 countries around the world.

Scientists hope to learn how matter, and what is called anti-matter, was created and whether the so-called "Higgs Boson" -- which Scottish physicist Peter Higgs suggests helped matter come together -- actually exists.

But despite the rapid and seamless progress since the first beams were injected into the repaired LHC on November 20, leaders of the project remained cautious about the moment when they will start what they call "first physics."

Said Heuer: "We are continuing to take it step by step, and there is a lot to do before we start physics in 2010. I'm keeping my champagne on ice until then."

Over the next few weeks, scientists will move into a commissioning phase aimed at slowly increasing the beam intensity and producing good quality collision data that the monitoring machines can test their capacities on.

The first major collisions at 7 TeV are due to take place some time in the first quarter of next year, CERN says.



In a remote corner of northern New Mexico, some 50 inhabitants of what are called "Earthships" are demonstrating the art of self-sufficiency.

Rob Muir reports.

AOL becomes Aol. Online America Rolls Eyes

I'm convinced the only reason this company can still be around is because people are still being billed for long forgotten service. Some people have found it very difficult to cancel them. Seriously, do you know ANYONE that still knowingly pays for AOL, I'm sorry, Aol. access? I guess they make ad revenue on people that still use their free email service and can't be bothered to change to Gmail. And a lot of people still use their free instant messenger service.
This just seems like overpaid branding experts run amok. You have to watch the video; one of the stupidest corporate concept videos I have ever seen.


Reuters - What’s in a name? The Internet pioneer formerly known as America Online, now known as AOL, will from next month be known as Aol. How do you pronounce that? We’re not sure but the idea seems to be make a break from the past without completely forgetting its roots.

AOL or Aol is, as you likely know, being spun-off from parent Time Warner on Dec 9 to once again be an independent company. It’s expected to have a market valuation in the $3 billion range, a tad smaller than the $163 billion market cap it had when it actually bought Time Warner back in 2000.

The company, will unveil its ‘Aol’ brand identity on Dec 10, the same day it starts trading on the New York Stock Exchange under the ‘AOL’ ticker (but don’t let that confuse you).

Global brand and innovation consultancy Wolff Olins were the clever chaps who decided that losing all contact with the past and coming up with a completely brand new name might be a step too far. In fact, according to Wolff Olins CEO Karl Heiselman, the new logo (below) is “something bold and exciting that sets AOL apart.”

Click here to see a corporate video about the new brand identity.

Black Friday Shoppers Use Facebook, Twitter


Reuters - Before deciding where to buy a laptop for his daughter on Black Friday, Nate Bryan was scouring the web for deals. But he was not just looking at retailers' websites.

"I use Twitter and Facebook a lot for Black Friday," he said, referring to the day after Thanksgiving when retailers open their doors early and offer eye-popping deals. "People interested in computers post what they see online."

Bryan, who lined up on Thanksgiving Day outside of a Best Buy in Springfield, Pennsylvania so he could buy a $500 laptop when the store opened on Friday, said he was using sites like Facebook and Twitter to shop smarter.

"I spend more time online doing anything that will save me money," he said.

Before heading to stores this Thanksgiving weekend, many consumers scoured Facebook, Twitter and websites that track Black Friday sales to decide where they wanted to shop.

To win the business of these deal-driven consumers, an increasing number of retailers, including J.C. Penney Co Inc, Target Corp and Kohl's Corp are experimenting with social media this holiday.

Twitter feeds were clogged this week with retailers trying to drum up excitement for the Thanksgiving weekend, which is seen as the official kick-off of the holiday shopping season.

J.C. Penney tweeted about its 4 a.m. post-Thanksgiving day store openings, while Office Depot highlighted its Black Friday deals, including a Vivitar digital camera bundle, complete with a case and mini tripod, for $49.99.

Toys "R" Us gave its Facebook fans the first glimpse of its Black Friday deals, while Sears held a Facebook sweepstakes to win a $500 gift card and the chance to shop its Black Friday deals before Thanksgiving.

Marian Salzman, president of Euro RSCG Worldwide PR, said social media is becoming an integral part of the shopping experience for consumers who want advice from others before making a potential purchase and spending limited cash. Once deals are posting on Facebook or Twitter, consumers often repost them and share them with friends.

"It's almost crowd sourcing for opinions," she said. "We increasingly need affirmation from our peers and our loved ones and the people that create our lifestyle to feel good about where we are buying things."
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"Call Of Duty" Breaks Records

To put this in perspective, the top movie of all time, Titanic, has done $600 million domestic and $1.8 billion worldwide to date. The biggest opening weekend for a film was The Dark Knight, which did $158 million, and went on to do $533 million domestic.
The most viewed TV show was the M*A*S*H finale in 1983, which reportedly was viewed by 50 million households.
The top selling music album, Thriller, has sold 110 million copies since it's release in 1982.
The top selling DVD of all time is evidently Finding Nemo with over 40 million copies sold.
Call Of Duty: Modern Warfare 2 has sold about 5 million units to date. Having each game sell for $60 does quite a bit to boost these revenues.
Reuters - Activision Blizzard Inc (ATVI.O) said on Friday its "Call of Duty" video game franchise pushed past the $3 billion mark in global retail sales.

Overall, the "Call of Duty" series has sold more than 55 million units since its launch in 2003, Activision said, citing data compiled by NPD Group, Charttrack, GfK and internal company estimates.

The company released the sixth title in the series, "Call of Duty: Modern Warfare 2," earlier this month to record-breaking results.

The first-person shooter game recorded an estimated $550 million in sales in its first five days on the market. It sold 4.7 million copies on the first day in the United States and United Kingdom alone.

"If you consider the number of hours our audiences are engaged in playing Call of Duty games, it is likely to be one of the most viewed of all entertainment experiences in modern history," Activision Chief Executive Bobby Kotick said in a company release.

Google Chrome OS Explained


Star Trek now available on DVD and Blu-ray wherever movies are sold! Enjoy it now before it gets pulled down by Paramount.

Actor Edward Woodward Dies At 79

From IMDB News:
British actor Edward Woodward, best known for his lead role in the 1973 cult classic "The Wicker Man" and a veteran of the stage, died on Monday aged 79, his agent said.

It is reported he had been ill for several months and passed away at a hospital surrounded by members of his family.

Woodward has appeared in over 20 feature films and 70 TV series or movies.

In the United States he was perhaps best known for his starring role in the 1980s television series "The Equalizer."

With this development, Apple seems to be now paying attention to hobbyists that hack their hardware to allow it to do things originally not designed to do.
Wired's GadgetLab:

Just as we feared, the latest update to Snow Leopard, version 10.6.2, drops support for the Intel Atom processor. This means that anyone with a “hackintosh” who tries to update to the latest operating system version will see their computer die, going no further than the gray Apple logo on startup.

The reports are lighting up the various hackintosh forums, and OSx86 co-author Stellarolla sums it up thusly:

Well, looks like I was right, again. The netbook forums are now blowing up with problems of 10.6.2 instant rebooting their Atom based netbooks. My sources tell me that every time a netbook user installs 10.6.2 an Apple employee gets their wings.

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