'David After Dentist' Family Hits Payday

The second most watched video of 2009 now has over 54 million views and it's own YouTube channel, website, and official Facebook page. It has since become an internet meme and has been endlessly spoofed. "Is this real life?" has been trademarked by the family and merchandising and licensing has earned them a respectable sum. They have also been able to donate $6000 to charity and has ties with Operation Smile.

It's also been an unexpected bonanza for the boy's Orlando, Florida-area family, who, despite some criticism that they exploited their child by posting his image online, has turned the one-minute, 59-second home video into a lucrative sideline.

"We embraced it," said the boy's father, David DeVore, who shot the famous clip on a Flip camera from the car's front seat. "We said we will make a family adventure out of this and see what happens. Nothing has happened that we felt uncomfortable doing."

He would not say exactly how much the family has earned from the video but said it's in the "low six figures."

[via CNN]