Memorex Releasing Sub-$200 Blu-ray Player

The magic $200 price point for a Blu-ray player appears to be broken at CES by none other than Memorex. For the first time, a Profile 2.0 player will have a LIST price of under $200; which usually corresponds to a real-world price of around $149 or even less, although we will have to wait and see on that. Since this is a breakthrough price for a 2.0 player, retailers may just keep the margin and leave it at that $199 price point.
Although positioning it as a budget player, Memorex is including some solid features:

• Profile 2.0
• Onboard Dolby TrueHD and DTS-HD High Resolution decoding
• SD card slot and USB port

Will consumers respond as they did in 2000, when the first sub-$200 DVD player was released, paving the way for the near-universal adoption of DVD? Or, with Blu-ray movies still hovering at the $30 range, will they simply shrug and continue happily with DVD?
Only time will tell.