Billboards That Spy On You

Minority Report is finally here. Cameras are now everywhere. At retail stores, at street intersections, at work and even at church. Now, behind the billboard above the street. I foresee some kind of personal surveillance jamming technology becoming available for those who don't care to be recorded everywhere they go. It will be illegal, of course.
For the most part, [billboards] are still a relic of old-world media, and the best guesses about viewership numbers come from foot traffic counts or highway reports, neither of which guarantees that the people passing by were really looking at the billboard, or that they were the ones sought out.
Now, some entrepreneurs have introduced technology to solve that problem. They are equipping billboards with tiny cameras that gather details about passers-by--their gender, approximate age, and how long they looked at the billboard. These details are transmitted to a central database.

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1 comments:

Tony Sutton said...

"I foresee some kind of personal surveillance jamming technology becoming available for those who don't care to be recorded everywhere they go. It will be illegal, of course.

This ought to give you a start: CCTV Busting Infra-Red Headset Makes You Invisible. It's a German art-school project, but if you could productize these - say fit the rig into a ballcap, you could make a fortune! (I'd buy one. Heck, I might just build one...)

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