Amazon Down For 2 Hours Friday

Amazon.com, the world's largest online retailer, appeared to have been caught by surprise Friday when its U.S. site crashed for about two hours. For the first hour, visitors to the site got the cryptic message you see to the left, "Http/1.1 Service Unavailable." Later, the company was able to put up a "we're sorry!" message with the corporate logo.
Every person contacting Amazon regarding this got the same response: "Amazon's systems are very complex and on rare occasions, despite our best efforts, they may experience problems. We work to minimize any disruption and to get the site back as quickly as possible."
I highly doubt that Amazon was doing any site maintenance in the middle of a weekday. It seems more likely that there is another answer, such as a DDOS attack.
Some estimate that the retailer lost $30,000 each minute the site was unavailable.

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