Indy Sets Box Office Record After All

Counting worldwide box office receipts, Indiana Jones captured moviegoers over the Memorial Day weekend, raking in a record-setting $311 million. For a while there was some concern over how well the fourth film in the Indiana Jones franchise would do when early numbers seemed less than impressive.
The film was released officially on a Thursday, which is somewhat unusual, and meant some theaters started showing it on midnight Wednesday. Even so, numbers coming in late Friday concerned Paramount over how well the film would end up doing over the entire weekend.
Reportedly families went in droves to catch "Indiana Jones and the Kingdom of the Crystal Skull," the first film in the franchise in 19 years. Nearly a third of the domestic audience was made up of parents with their children, said Rob Moore, president of Paramount Worldwide Distribution.

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2 comments:

phlezk said...

source for this article? IMDB said it was like 123 million~. 300? wtf?

and how is it being released on a thursday somewhat unusual? a lot of big name movies do that.

dvdchris said...

It is *somewhat* unusual for a film to officially open on a Thursday; meaning many theaters will begin Wednesday midnight showings.
Usually its Thursday midnight showings for a Friday open.
Movies that opened on a Wednesday include Spider-Man 2 and Men In Black I and II and this is usually done in conjunction with a holiday weekend, which IJ4 was on.

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