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Beginning this week, in addition to the standard DVDs lining its shelves, Blockbuster will be rolling out Blu-ray movies, for rent and sale in all of its corporate stores in the U.S. and Canada. In addition, Blockbuster will be installing Blu-ray kiosks in the center of its stores. Featuring a 42-inch HDTV with movies playing on a PS3, the kiosks will enable customers to take a look at high definition movie playback as well as highlight the fact that PS3s play Blu-ray movies. This week Blockbuster also began offering online subscribers a Blu-ray preference setting so they can automatically indicate that they want to receive all available movies in that format.David Podeschi, Blockbuster SVP, Merchandising, Distribution and Logistics:
"Blockbuster was the first national retailer to accurately recognize and react to consumers' preference for this format when we added Blu-ray discs to a large percentage of our stores last summer. Now, with this national rollout, we believe Blockbuster is perfectly positioned to drive consumer adoption of this next generation DVD format and to become the customer's headquarters when it comes to renting or buying Blu-ray movies, whether in-store or online."read more | digg story
1 comments:
very cool.
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