Doritos Ad To Be Beamed To Ursa Major

From the Telegraph via EnvironmentalGraffiti: Doritos is paying UK astronomers to broadcast a 30 second ad to constellation Ursa Major. No, this is not an Onion article.

Although each and every television advert already broadcast has leaked into the heavens, the caper marks the first time one is to be targetted at an other worldly market, a zone in the constellation Ursa Major that could harbour alien worlds, the snack manufactuer Doritos announces today.
For broadcasting the advert into space, encoded as ones and zeros that clever aliens should be able to figure out, Doritos will make an undisclosed donation to astronomers and academics from Leicester University and Eiscat (The European Incoherent SCATter Scientific Association).
The space-bound ad will broadcast from a 500MHz Ultra High Frequency Radar from the EISCAT Space Centre in Svalbard, Norway, used to study the atmosphere and northern lights, which has escaped a savage round of cuts because its five year renewal contract has been signed.
The transmission will be invisible to earthlings and is being directed at a solar system 42 light years away from Earth with planets that orbit its star '47 Ursae Majoris' (UMa). 47 UMa is located in the 'Ursa Major' Constellation, also known as the Great Bear or Plough.

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