Stores Fail At Accurate DTV Info

This survey was performed in North Carolina, but I'll bet it could easily be repeated just about anywhere in the country.
Employees at the nation's top retail stores are giving out bad information about the country's upcoming switch to digital TV. When the North Carolina Public Interest Research Group sent secret shoppers into the country's top five retail stores last fall, they found store employees were as confused as customers [about the impending digital switchover.] Employees at Wal-Mart, Circuit City, Best Buy, Target and Radio Shack gave inaccurate information about the date of the switch 30 percent of the time. They gave inaccurate information about converter boxes 70 percent of the time. And 20 percent of the stores had analog TVs on their shelves which were all either mislabeled or had hard to read tags.
"Retailers across the country are woefully misinformed," said spokeswoman Kat Scott. "And they are misinforming millions of consumers."

read more | digg story

0 comments:

top