40% Polled Unaware Of Digital TV Switchover

A survey of 1,266 consumers by research firm In-Stat found nearly 40% of respondents were unaware of the pending transition. When polled, 39% said the survey question itself was the 'first they've heard' of the impending switch. A similar finding was made recently by Consumer Reports, which found 36% of people they surveyed were unaware. These findings extrapolated to the entire country would mean over 100 million people in the US are unaware of the switch; even though it may directly affect as many as 15 million households.

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