Mass Confusion Over Digital TV Switchover

In a study released today by Consumer Reports, mass confusion still abounds regarding the upcoming switchover to digital TV broadcasting. The most shocking result was this one: 36% of TV households are entirely unaware of the digital switchover. Wow. Just about every day I see a public service announcement about it on TV or hear one on the radio.
48% believe only digital TVs will work after 2009 and 24% believe they will need to throw away their current analog TV sets. Neither is true. Existing TVs will still work when connected to cable, satellite, or a broadcast converter box.
33% of consumers unaffected by the switchover still plan to purchase a converter box or new digital TV. Amazing.
73% of those polled were unaware of the government coupon program available to offset consumer cost for purchasing a converter box.
If you're reading a technology blog, you are probably aware of the facts. On February 17, 2009, broadcasters will end analog signals and begin all digital broadcasting. This will affect about 15% of the population who currently view free over the air TV programming. Older analog TVs will then need to be connected to a digital converter box or receive cable or satellite signals to continue to be used.
Since you are aware of the impending date, check with your grandparents and the old lady who lives down the street to make sure they know the facts and aren't planning to unnecessarily buy converter boxes or new HDTVs.

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