Many Consumers Unclear What "Online Tracking" Even Means

A new poll released this week showed that more than half of people surveyed believed that a company's privacy policy prohibits it from using information to analyze an individuals' activities online, when that is actually a very common practice. People surveyed also assumed that an online privacy policy meant that a company they're doing business with wouldn't collect data on their online activities and combine it with other information to create a behavioral profile. The fact is thousands of companies try to track everything their customers do online and offline, maintain profiles of them and sell them to whoever will pay the most for it...
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