$99 HD-DVD Player Hits Retailers

In a move that may kick start mass adoption of HD players, Wal-Mart is getting an early start to holiday sales this year with loss leader prices on several items today including the Toshiba HD-A2 HD-DVD player for $98.97. Engadget is reporting Best Buy following suit with the same player for $99.99. Best Buy's online store is currently down for maintenance. Hmm. Previously the lowest price you could find this player sold in stores was $200.
Many may remember the frenzy Wal-Mart made back in 2003 when it began offering DVD players for just under $40. Consumers still on the fence about the DVD format adopted it after that, a move which practically killed VHS within a year.

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