New Report Confirms Consumer Indifference For HD Formats

Even though both Blu-ray and HD-DVD camps are pulling out the stops this holiday season with heavy marketing campaigns and price drops, new research just released shows only 24% of consumers even consider high-def packaged media when upgrading their home entertainment systems.
The report found that an abundant supply of standard DVD movies, compared to a relative limited number of titles in HD-DVD and Blu-ray, has resulted in little motivation among consumers to adopt.
Also, CE manufacturers are undermining the formats by providing low-cost HD upconverting DVD players.

“The real competitor that both of these formats face is not each other, but rather [these] low-cost DVD players … that pass the ‘good enough’ test for most consumers,” said Michael Gartenberg, VP, Jupiter Research and author of the report.

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