40% of PS3 Owners Unaware of Blu-Ray Capability

An amusing report from the NPD Group, the "Next Gen Functionality & Usage" study suggests that 40% of PlayStation 3 owners were not aware the console could play Blu-ray discs. Further research showed that 50% of those that did know about the feature didn't use the console for watching movies. With basic math you can conclude that only 30% of PS3 owners are using it to watch Blu-Ray movies.
This is particularly interesting because the Blu-Ray Disc Association has used PS3 sales figures to claim "victory" in the HD player wars.

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